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About Us
Riley-Infinity was built for authors, experts, founders, entrepreneurs, business owners, and serious thinkers who want more than a finished book.
They want ownership. | They want standards. | They want strategy. | They want something worthy of their name.
They do not want a rushed process, generic design, weak positioning, or a book that disappears the moment it launches.
They want the opposite of that.
They want a publishing and strategic partner that understands the difference between simply producing a book and building an intellectual asset — and the infrastructure around it — to support authority, visibility, business growth, direct sales, and long-term value.
That is where we come in.
What Makes Riley-Infinity Different
At Riley-Infinity, we believe books are not products.
They are intellectual assets.
A book can open doors.
A book can build authority.
A book can support speaking, consulting, thought leadership, direct-to-consumer sales, and long-term brand value.
But only if it is built correctly.
That means the process matters.
The standards matter.
The ownership matters.
The design matters.
The strategy matters.
And the structure around the book matters.
Our clients want a publishing and strategic partner that understands the difference between simply producing a book and building an intellectual asset — and the infrastructure around it — to support authority, visibility, business growth, direct sales, and long-term value.
Because the truth is, very few publishing companies have mastered the sales side well. That is one of the reasons authors and experts come to us. Even respected voices in the publishing space, including Kindlepreneur, reinforce the importance of direct-sales thinking and the kind of infrastructure most authors never realize they need and recommend us for direct book sales infrastructure.
We bring together what too often gets separated in publishing:
• strong editorial and design standards
• personal attention
• strategic guidance
• real-world authority thinking
• direct-sales and infrastructure awareness
• respect for the author’s rights, voice, and long-term goals
• and the kind of customer service that should be standard, but rarely is
We are not built for massive volume.
We are built for fit, alignment, and quality.
We work best with clients who care deeply about the integrity of their message, the standard of the finished work, and the long-term value of what they are building.
Many of them are not simply publishing a book.
They are building legacy.
Beyond the Book
For many of our clients, the book is not the end goal.
It is the beginning — or the expansion — of a larger authority, business, or brand ecosystem.
Some are building a business around the book.
Some already own businesses and want the book, message, and infrastructure to work together at a higher level.
Some are using the book to strengthen consulting, speaking, education, or brand authority.
Some need the systems around the intellectual asset to be as strong as the asset itself.
That is why our broader work also extends through Catalyst Group, where strategy moves into implementation.
Through Catalyst Group, we help build the infrastructure around the intellectual asset — including websites, funnels, content systems, email marketing, authority positioning, automation, SEO, and integrated business support designed to help the book, brand, and business work together cleanly and intelligently.
We also understand something many firms miss:
For serious entrepreneurs, established business owners, and expert-led brands, ownership matters on both sides.
Ownership of the intellectual property.
And ownership of the systems that support growth.
That pairing matters.
Because when the asset and the infrastructure are aligned, the result is stronger visibility, cleaner operations, better leverage, and more durable long-term value.
Riley-Infinity builds the intellectual asset.
Catalyst Group builds the infrastructure that helps it perform.
That combination allows clients to move beyond simply publishing a book and into building a stronger platform, a more integrated business system, and a more durable path to authority, leverage, and long-term value.
Founder-Led. Standards-Driven
Riley-Infinity was founded by Dr. Stephanie Krol — a Doctor of Education, publishing strategist, intellectual asset architect, and multi-award-winning author whose work is built on one principle:
Structure determines performance.
Dr. Stephanie personally oversees the direction of the company and the standard of the work. Clients are not pushed into generic packages, passed into a vague process, or handed a lower-standard result and told it is “good enough.”
That is not how we work.
The publishing process is guided with care, precision, and a direct commitment to quality, customer service, and strategic clarity. Many of the professionals connected to the work — from design to editorial to strategy — are award-winning authors themselves, which matters. They know the lane because they have lived it.
Her philosophy is simple:
• do what is right
• do not cut corners
• protect the client
• build with standards
• make the process step by step and enjoyable
• create a customized work of art, not just another book
• create the structure around it so it can compound
• build around the client’s goals
• and leave them with something worth being proud of
Those standards extend across every stage of the process, whether the work is handled in-house or through trusted professional partners.
What We Publish
We publish broadly across nonfiction and additional genres based on the goals of the client, the message, and the kind of book needed to serve the work best.
That may include:
• business and professional development
• health and nutrition
• psychology
• reference
• legal
• politics and science
• memoir
• children’s books
• journals
• textbooks
• lifestyle and cookbook projects
• and books by thoughtful, mission-driven people doing meaningful work in the world
We are especially drawn to clients with something real to say — authors, experts, and founders building businesses, helping people, advancing ideas, or contributing something of substance.
Passion matters here.
So do intelligence, taste, and intention.
Our Standard of Quality
We believe beautiful books matter.
That means strong editing.
Strong design.
Strong layout.
Strong cover development.
Strong back matter.
Strong positioning.
Strong production choices.
We create books that meet professional standards and reflect the seriousness of the person behind them.
Our founder’s own work has earned significant recognition, including honors from the Independent Book Publishers Association (IBPA), the Independent Press Awards, and the Living Now Awards, along with favorable editorial reviews from respected industry outlets.
Her publicist and media strategy work has also earned direct praise from major publishing. Josh Redlich, Associate Director, Publicity & Media Strategy, Random House Children’s Books, recommended Dr. Stephanie as a book publicist after reviewing one of her full campaigns.
He stated that he was “constantly impressed by her dedication, analytical skills, and strategic proficiency.” He noted that Stephanie “showcased a confident ability to analyze a book’s content, audience, and market to uncover compelling publicity angles and target the most relevant media outlets.” He further wrote that she “constructed a sophisticated, timeline-driven campaign that integrated media outreach, the creation of persuasive press materials (including press release and pitch letter), and a comprehensive events strategy designed to maximize the author’s visibility while mitigating risk,” and that “she has a comprehensive understanding of the publishing industry.”
That matters because we do not simply talk about quality.
We have built it.
And we know exactly what it takes to get there.
Industry Commitment
Publishing changes quickly. So do marketing, distribution, discoverability, and the tools authors and business owners need to succeed.
That is why we stay actively engaged with leading industry associations, conferences, and professional communities connected to independent publishing, nonfiction authorship, industry best practices, and current market shifts.
We do not believe in standing still while the industry moves.
We believe in staying sharp, staying informed, and guiding clients with current, practical, commonsense strategy.
Our Philosophy
Riley-Infinity operates on a simple philosophy:
• publish meaningful, engaging, high-quality books
• provide clients with a real partnership and clear guidance
• protect the creator’s voice, rights, and long-term interests
• create work that is professionally built and strategically positioned
• help clients use their books and intellectual assets to support broader goals, whether personal, legacy, professional, educational, or business-driven
How We Think About Success
Not every client wants the same outcome.
Some want a book they can be proud of.
Some want to build a business around it.
Some want speaking opportunities.
Some want direct book sales.
Some want media visibility.
Some want industry recognition.
Some want to change the conversation in their field.
Some want to change the world.
Some want the book and the business infrastructure around it to finally work as one.
We respect that.
Our job is not to force every client into the same mold.
Our job is to help build the right book, the right structure, the right ownership model, and the right strategic ecosystem for the goals that matter most — and help those efforts compound over time.
Because success in publishing is not one-size-fits-all.
But ownership, standards, strategy, and structure always matter.
In Plain English
If you are looking for a publishing and strategic partner that values:
• quality
• strategy
• rights protection
• customer service
• direct guidance
• industry standards
• integrated infrastructure
• and long-term thinking
you are in the right place.
Created by an educator and an author, for authors — with a proven process, strong design standards, step-by-step guidance, and the level of care serious clients expect.
20 Denada Square West, Suite 116, Wheaton, IL 60189-2000
